Optimeyes is a process-driven system that has been developed over the last 10 years through direct experience of what works and what does not work in search engine optimisation.
Step One - Keyword identification
Identifying the right keywords to optimise is a critical first step in search engine optimisation. On the one hand it is unrealistic for a business to expect to appear top in the search engines under "uk car hire" without a very significant investment in bespoke search engine marketing on their behalf. Equally, it is a waste of money to optimise your web site for search terms that you or anyone else thinks are important to your business but in fact are never searched for.
Step Two - Benchmarking
Before any work commences rank tracking would be carried out on all keywords selected to asses current performance in the search engines under the identified search terms. This process also becomes the basis of final selection of keywords which are not currently performing in the major search engines.
Step Three - Optimisation
This is the process whereby a specified number of pages of the web site will be optimised for the search engines for the terms specified. In the main this will cover all the meta data of the pages selected, optimising alt tags and optimising the content of the page. It may also cover some advice on internal linking strategies.
Step Four - Search engine submission
All optimised pages will be submitted to the search engines using the Submit process as described in the product section titled Submit.
Step Five - Directory inclusion
The web site will be included in 5 directories as described in the Submit section.
Step Six - Rank tracking
Following the optimisation process rank tracking in all the major search engines will be carried out for all the terms selected, and this process will be repeated once per month.
Step Seven - Visitor tracking
All visitors to the optimised pages are tracked in real time and valuable data such as what search engine they visited from and what search term they searched for logged. You can then log in to your online area and view these stats. Coming soon! - a summary email will be despatched to clients once a month containing this data and the rank tracking data.
